Sarah Hurley’s World of Imagination Shortlisted in Prestigious Toy Awards!

More exciting news to share with you all today, I’m over the moon to tell you that my World of Imagination Make Believe Shop Playset has been shortlisted for a Slow Craft Toy Award! These are very prestigious awards, backed by John Lewis, supporting traditional toys and engaging play rather than computer games and flashing lights (though those are fun too!)

When I was developing the range I looked for a way to involve craft, learning and good old fashioned fun in one cute case and hopefully I achieved it! Now it’s up to a panel of 6 prestigious judges including top parenting bloggers, authors and representatives of John Lewis and The Guardian to decide the winner, we’ll be waiting on the edge of our seats at Hurley HQ!

if you’re a blogger, journalist or writer and would like a copy of our press release please email us here and we’ll send it straight over

Thank you for dropping by today!

Sarah x

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